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What is
Reputation Management?
Search Engine Image Protection (SEIP) Also known as Search Engine
Reputation Management (SERM), combines the science of Search Engine
Optimization, with technical and marketing expertise, for the sole
purpose of protecting your name and reputation from undesired public
information accessible via internet search results.
The common strategy is to overwhelm and ELIMINATE negative,
defamatory listings that show up when people search for your name
via search engine, or the name of your business, removing
potentially damaging search engine results from public view,
regardless of the source or validity of those listings.
Do I need
Reputation Management?
Bad news carries quicker and easier than ever before thanks to our
wonderful internet. What this means for you is - if a negative
comment is posted about you, or your company, millions of users can
and will be able to view the content regardless if the information
is fictional or not!
Search engines are no longer just search engines. With your
potential customers, future employers, and members of the media
turning to search engines for information about your business,
search engines have become reputation engines.
Neutralize Negative
Search Results:
When someone Google's your name online, what will they find?
Google alone gets over 2.3 billion search requests per day. This
shows that people love to search, investigate, and learn from search
engines. Before doing business many people will "Google" (search) a
name to see what others are saying about that company. People also
search for product reviews, and if your product has a bad review,
your sales will suffer.
How can you
Manage my Reputation?
Our goal is to stop it before it catches on like wildfire. We
utilize a number of methods to put a stop to it such as: alert
programs, that tell you when someone has authored something about
you and your company and SEO techniques to drive the traffic away
from the negative content. Our strategies include:
* Identify the sources of the problems. * Craft a comprehensive strategy to counter the problem’s effects. * Reduce the visibility of the negative information * Protect brand integrity. * Enhance your online image with positive information. * Proactively control any future issues. |
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